I turn complex products into systems teams can actually build.
I simplify complexity, align design with engineering, and automate repetitive work so products become easier to build, maintain, and scale.
I redesign
complex products
Reworking a banking dashboard within strict design-system and brand constraints.
2026
I build
systems
for
Product UI and a scalable design system for a 500+ screen insurance experience.
2025
I fix
what actually
Optimizing an application funnel from ~40% to over 90% completion.
2024
I automate
repetitive
stuff
Building a Figma plugin to automate typography migration across 2,000+ layers.
2026
I also experiment
a lot
AI pow
d
ered designer
How I ended up
I learned to tell stories.
Studying theatre taught me how people follow narratives, read cues, and experience something as a whole.
I started shaping the message.
Visual design gave me the tools to turn ideas into clear, intentional experiences.
I became curious about behavior.
Research and interaction design shifted my focus from how things look to how they work for people.
I learned to design systems.
Working across product teams taught me to connect user needs, business goals, and engineering constraints.
I began designing how teams build.
Today I use systems thinking and AI to reduce complexity and make product work easier to scale.
